Life are anchored by their hometown; the geography, history and community has always been the inspiration behind their creativity and on their third LP, North East Coastal Town, the band pay homage to Hull and its folk. North East Coastal Town is mature; it finds the band at the height of their powers as they carve-up a wide-screen, brooding body of work that is drenched in a sense of belonging and reflection but still impressively maintains their trademark swagger and ear for pop sensibilities and guitar hooks.

North East Coastal Town is a love letter to the city. The album is an ode to kinship and relationship with its musical and lyrical spine picking out themes of love, desire, beauty, horror, chaos, pride and most importantly the sense of belonging.

“This raging, unrelenting dose of sonic chaos is a thunderous reminder of why guitar music is mankind’s greatest creation” – Dork (4/5)

“This record is indispensable” – DIY (4.5/5)

“A stand-out record” – The Line Of Best Fit (8.5/10)